Friday, December 10, 2010

Random words & Image association

Random Association is an idea generation method which allows us to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a random to provoke a reaction from the brain.

How it works?

The brain is an efficient self-organising system, and very good at making connections. Almost any random word will stimulate ideas on the subject. Follow the associations and functions of the stimulus word, as well as using aspects of the word as a metaphor.
You may want to mind-map the random word.

Thursday, December 9, 2010

Exercises in class.


This logical mind-map about me was done by Yen Yin, my partner.


1. Love

You are as hot as a chilli pepper
That burns in my tongue with every bite
Each touch of yours heighten the sensation
Our love is like a chilli
No matter how spicy it may be,
I'll will always love you.


Life is short and brief like a candle.
In a blink of a second,
the fire will turn off.
Life is just like that.
It comes and go.
It will never stop and wait for you.
The beauty only lasts for minutes or even seconds.
So, appreciate what you're having now.

3.Mortar & Pestle

Mortar and Pestle are like men and women.
They won't be complete without each other.
Pestle represent man and mortar represents women.
Without the pestle, the mortar is useless.
Likewise, without the mortar, the pestle is functionless.
Therefore, we need two to be one.


We were given 20 words with numbers at the side.
And we were to select a random number that comes into our mind.
I choose 17, 82 and 39.
We were to create a sentence based on the two words.

Number: 1 - Flower, 7 - Tree

Number: 8 - Oil, 2 - Rock
Number: 3 - Ice, 9 - Rain

Mortar & Pestle
We were given a task to create an illogical uses of mortar & pestle.

1. It's a bell for food.
The mortar is the bell and the pestle is like a hammer to hit the mortar
therefore it creates sound.

2. It's use to grab food.
The mortar is like a bowl and the pestle is like a spoon.
Punch the pestle into the mortar filled with rice.
And there you have for what it's called sticky rice.

3. It can be used as a weapon.
The mortar as a shield and the pestle as a sword.

Metaphor & Simile

Metaphor and simile are quite different, but are commonly confused simply because they are so very similar in nature.


Metaphor is the concept of understanding one thing in terms of another. A metaphor is a figure of speech that constructs an analogy between two things or ideas; the analogy is conveyed by the use of a metaphorical word in place of some other word. For example: "Her eyes were glistening jewels".

Metaphor also denotes rhetorical figures of speech that achieve their effects via association, comparison or resemblance (e.g., antithesis, hyperbole, metonymy and simile, which are all types of metaphor).


A simile is a figure of speech that says that one thing is like another different thing. We can use similes to make descriptions more emphatic or vivid.

We often use the words and like with similes.

Common patterns for similes, with example sentences, are:

  • something [is*] AS adjective AS something
    His skin was as cold as ice.
    It felt as hard as rock.
    She looked as gentle as a lamb.

  • something [is*] LIKE something
    My love is like a red, red rose.
    These cookies taste like garbage.
    He had a temper (that was) like a volcano.

  • something [does**] LIKE something
    He eats like a pig.
    He smokes like a chimney.
    They fought like cats and dogs.


Juxtaposition can be defined as placing in nearness or contiguity two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposing two objects or words next to each other, human brain will automatically associate or transfer meaning. Usually ‘turning’ something familiar to something less familiar or vice-versa.

An old man with a sexy lady.

Human figure as tree.

Small baby hands and adult hands.

Sunday, November 28, 2010


What is a mind-map?

A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid to studying and organizing information, solving problems, making decisions, and writing.

The elements of a given mind map are arranged intuitively according to the importance of the concepts, and are classified into groupings, branches, or areas, with the goal of representing semantic or other connections between portions of information. Mind maps may also aid recall of existing memories.

By presenting ideas in a radial, graphical, non-linear manner, mind maps encourage a brainstorming approach to planning and organizational tasks. Though the branches of a mindmap represent hierarchical tree structures, their radial arrangement disrupts the prioritizing of concepts typically associated with hierarchies presented with more linear visual cues. This orientation towards brainstorming encourages users to enumerate and connect concepts without a tendency to begin within a particular conceptual framework.

The mind map can be contrasted with the similar idea of concept mapping. The former is based on radial hierarchies and tree structures denoting relationships with a central governing concept, whereas concept maps are based on connections between concepts in more diverse patterns.

Originator of Mind-mapping - Tony Buzan

Buzan is the name behind Mind Mapping. Since he wrote his first books in the late 1960's and early 1970's, Buzan's name has been synonymous with Mind Mapping. There is no doubt that his books and lecture tours have popularised the technique to the extent that Mind Maps® are now used throughout the world for a wide variety of purposes.

Although it was Buzan who first used the term and set out his 'Laws of Mind Mapping', he himself was building on a lineage of using patterns, pictures, colour and association, that stretches back thousands of years. Those ideas are universal but in many cultures not all people were benefiting from them and when Buzan introduced the codified technique of Mind Mapping it struck a chord with many.

Buzan has written and co-written many books about the brain and how to use it more effectively. Most notable in this regard are 'Use Your Head', 'Make the Most of Your Mind' (currently out of print) and 'The Mind Map Book' - and whilst many of his books repeat the messages about how to Mind Map and how to use Mind Mapping, his tireless efforts to promote 'Buzan's Mind Mapping' have led to millions of people using and benefiting from the technique throughout the world.

Here are some examples of mind-maps:

Mind map drew by hand.

Mind map with a human figure

Coloured and illustrated mind map.

Computer illustrated with pictures.

Mind map can be complicated as well filled up with lots of information.

Thursday, November 11, 2010

Definition of Novelty, Creativity, Invention and Innovation


Novelty (derived from Latin word novus for "new") is the quality of being new. Although it may be said to have an objective dimension (e.g. a new style of art coming into being, such as abstract art or impressionism) it essentially exists in the subjective perceptions of individuals.

1 : something new or unusual
2 : the quality or state of being novel : newness
3 : a small manufactured article intended mainly for personal or household adornment —usually used in plural
4 : something (as a song or food item) that provides often fleeting amusement and is often based on a theme —often used attributively


Creativity refers to the phenomenon whereby a person creates something new (a product, a solution, a work of art etc.) which has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs. What counts as "valuable" is similarly defined in a variety of ways.


An invention is a new composition, device, or process. An invention may be derived from a pre-existing model or idea, or it could be independently conceived in which case it may be a radical breakthrough. In addition, there is cultural invention, which is an innovative set of useful social behaviors adopted by people and passed on to others.[1] Inventions often extend the boundaries of human knowledge or experience. An invention that is novel and not obvious to others skilled in the same field may be able to obtain the legal protection of a patent.


comes from the Latin innovationem, noun of action from innovare. The Etymology Dictionary further explains innovare as dating back to 1540 and stemming from the Latin innovatus, pp. of innovare "to renew or change," from in- "into" + novus "new" Innovation can therefore be seen as the process that renews something that exists and not, as is commonly assumed, the introduction of something new.

Founders of Google - Larry Page and Sergey Brin

Two PhDs from Stanford University started work in the garage of a friend’s. And they were defiantly not building steam engines!

They were, however, creating the internet’s most powerful search engine. Sergey Brin and Larry Page are arguably the world’s most successful Internet entrepreneurs and developers in history. This enabled them to earn billions, while assisting everyone from high school students to particle physicists have an easy time searching for information over the internet.

Google was first launched on Stanford’s website ( and then finally on in 1997. It is estimated that GOOGLE is worth about a staggering $25 billion dollars.

Saturday, October 30, 2010

What is Creativity?

That is the question. What is Creativity?

Think about it.

Is Creativity,
An abstract art?

or the way you arrange your things?

Some people think,
Creativity is allowing yourself to make mistake
Art is knowing which ones to keep.

What I think is, Creativity is something you don't usually do.
Something that is the opposite of your everyday routine. =)
Doing something that people don't normally do
and that will make you special. XD

The human mind is complicated.
Don't you think so?
It makes you wonder, why is it so?
Well, let's leave it to the neuron scientist to figure that out. ;p

Something funny I found.
I don't quite get it though but it still made me laugh.

The term or the word "Creativity" have different meanings according to different sources.

Definitions of Creativity on the Web:
In conclusion, Creativity has no definite definition.

So, what does Creativity means to you?