Random words & Image association

Random Association is an idea generation method which allows us to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a random to provoke a reaction from the brain.

How it works?

The brain is an efficient self-organising system, and very good at making connections. Almost any random word will stimulate ideas on the subject. Follow the associations and functions of the stimulus word, as well as using aspects of the word as a metaphor.

You may want to mind-map the random word.