Friday, December 10, 2010

Random words & Image association

Random Association is an idea generation method which allows us to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a random to provoke a reaction from the brain.

How it works?

The brain is an efficient self-organising system, and very good at making connections. Almost any random word will stimulate ideas on the subject. Follow the associations and functions of the stimulus word, as well as using aspects of the word as a metaphor.
You may want to mind-map the random word.

Thursday, December 9, 2010

Exercises in class.


This logical mind-map about me was done by Yen Yin, my partner.


1. Love

You are as hot as a chilli pepper
That burns in my tongue with every bite
Each touch of yours heighten the sensation
Our love is like a chilli
No matter how spicy it may be,
I'll will always love you.


Life is short and brief like a candle.
In a blink of a second,
the fire will turn off.
Life is just like that.
It comes and go.
It will never stop and wait for you.
The beauty only lasts for minutes or even seconds.
So, appreciate what you're having now.

3.Mortar & Pestle

Mortar and Pestle are like men and women.
They won't be complete without each other.
Pestle represent man and mortar represents women.
Without the pestle, the mortar is useless.
Likewise, without the mortar, the pestle is functionless.
Therefore, we need two to be one.


We were given 20 words with numbers at the side.
And we were to select a random number that comes into our mind.
I choose 17, 82 and 39.
We were to create a sentence based on the two words.

Number: 1 - Flower, 7 - Tree

Number: 8 - Oil, 2 - Rock
Number: 3 - Ice, 9 - Rain

Mortar & Pestle
We were given a task to create an illogical uses of mortar & pestle.

1. It's a bell for food.
The mortar is the bell and the pestle is like a hammer to hit the mortar
therefore it creates sound.

2. It's use to grab food.
The mortar is like a bowl and the pestle is like a spoon.
Punch the pestle into the mortar filled with rice.
And there you have for what it's called sticky rice.

3. It can be used as a weapon.
The mortar as a shield and the pestle as a sword.

Metaphor & Simile

Metaphor and simile are quite different, but are commonly confused simply because they are so very similar in nature.


Metaphor is the concept of understanding one thing in terms of another. A metaphor is a figure of speech that constructs an analogy between two things or ideas; the analogy is conveyed by the use of a metaphorical word in place of some other word. For example: "Her eyes were glistening jewels".

Metaphor also denotes rhetorical figures of speech that achieve their effects via association, comparison or resemblance (e.g., antithesis, hyperbole, metonymy and simile, which are all types of metaphor).


A simile is a figure of speech that says that one thing is like another different thing. We can use similes to make descriptions more emphatic or vivid.

We often use the words and like with similes.

Common patterns for similes, with example sentences, are:

  • something [is*] AS adjective AS something
    His skin was as cold as ice.
    It felt as hard as rock.
    She looked as gentle as a lamb.

  • something [is*] LIKE something
    My love is like a red, red rose.
    These cookies taste like garbage.
    He had a temper (that was) like a volcano.

  • something [does**] LIKE something
    He eats like a pig.
    He smokes like a chimney.
    They fought like cats and dogs.


Juxtaposition can be defined as placing in nearness or contiguity two variable, side by side and their contrast or similarity are shown through comparison. Many creative processes rely on juxtaposition. By juxtaposing two objects or words next to each other, human brain will automatically associate or transfer meaning. Usually ‘turning’ something familiar to something less familiar or vice-versa.

An old man with a sexy lady.

Human figure as tree.

Small baby hands and adult hands.